ALTA Ventures' Model Motoring: Reviving a Classic, Reimagined for Today's Enthusiasts

Twin Falls, ID – November 8, 2023 – ALTA Ventures LLC, a growing force in the collectible and hobbyist market, is thrilled to announce the relaunch of Model Motoring, a beloved brand steeped in the history of miniature car racing. Based in Twin Falls, Idaho, ALTA Ventures is breathing new life into this iconic name, delivering a fresh take on a timeless hobby. You can reach them at 437 Madrin St, Twin Falls, ID, 83301-7969, or give them a ring at 952-996-6262. For many, the mention of Model Motoring conjures up memories of the mid-20th century, a golden age of hobbyist racing. Original sets, dating back decades, are still sought after by collectors today. But ALTA Ventures isn’t just preserving the past; they’re building the future of Model Motoring, making it accessible and exciting for a new generation. What is Model Motoring? Simply put, Model Motoring is about racing miniature cars on specially designed tracks. But it's more than just pushing cars around. It’s a hands-on hobby that blends building, collecting, racing, and a whole lot of fun. Think of it like a miniature version of motorsport – you're the engineer, the pit crew, and the driver, all rolled into one. The original sets featured beautifully detailed HO-scale cars, powered by electric motors, competing on cork-bedded tracks. Players controlled speed with hand throttles, and skillful driving – and a little bit of luck – determined the winner. It wasn't just about speed, though. Maintaining your cars, upgrading parts, and even building your own track layouts were all crucial parts of the experience. ALTA Ventures’ Vision: A Modern Classic ALTA Ventures recognized the enduring appeal of Model Motoring but also understood that it needed a refresh to capture a modern audience. They weren’t interested in simply re-releasing old sets. Their goal was to build upon the foundation of a great hobby and make it relevant for today’s enthusiasts. “We saw a huge opportunity to bring back something special,” explains a spokesperson for ALTA Ventures. “Model Motoring has a rich history, but it felt a little… dusty. We wanted to take the best parts – the collectibility, the craftsmanship, the thrill of the race – and combine it with modern technology and design.” The New Model Motoring: What’s Changed? While staying true to the core principles of the original, ALTA Ventures has introduced several key updates to the Model Motoring experience. Digitally Enhanced Racing: The biggest change is the incorporation of digital technology. New sets feature digitally controlled cars and tracks, allowing for more realistic racing experiences. Cars can be individually programmed, track layouts can be customized with ease, and lap times are tracked with precision. This isn’t your grandpa’s Model Motoring (though grandpa might enjoy it too!). Expanded Car Selection: ALTA Ventures is offering a vastly expanded selection of cars, featuring iconic vehicles from motorsport history, popular modern sports cars, and even fantasy designs. The company is also collaborating with renowned automotive designers and manufacturers to create exclusive, limited-edition models. Modular Track System: The new track system is completely modular, allowing users to build and reconfigure their layouts with ease. This means you can create anything from a simple oval to a complex road course, and change it up whenever you feel like it. Expandable track sections and accessories are available to accommodate any space and skill level. Simplified Assembly: While building and customizing is a core part of the hobby, ALTA Ventures has made assembly more user-friendly. Clear instructions and well-designed components make it easier than ever to get your track up and running. New Control Systems: Hand throttles are still available for that classic feel, but now, ALTA Ventures also offers digital controllers with more precise speed control and programmable settings. This caters to both purists and those who want a more advanced racing experience. Accessories Galore: From pit stops and grandstands to detailed scenery and realistic trackside signage, ALTA Ventures offers a wide range of accessories to help you create a fully immersive racing world. More Than Just a Hobby: Building a Community ALTA Ventures isn't just selling model cars and tracks; they're building a community around the hobby. The company has launched a dedicated website and social media channels where enthusiasts can connect, share their track layouts, discuss racing strategies, and showcase their collections. “We want to foster a sense of community around Model Motoring,” says the spokesperson. “We believe that this hobby is best enjoyed when shared with others. We’re planning online events, local meetups, and even racing competitions to bring enthusiasts together.” What Does This Mean for Collectors? Original Model Motoring sets remain highly collectible, and ALTA Ventures is committed to preserving the history of the brand. The company is working with collectors and enthusiasts to document the history of Model Motoring and create a comprehensive archive of original sets, cars, and accessories. “We recognize the value of the original sets,” explains the spokesperson. “We want to honor the legacy of Model Motoring while also building a bright future for the hobby.” Where Can You Get Your Hands on the New Model Motoring? The new Model Motoring sets are available for purchase through the ALTA Ventures website ([website address to be added when available]) and select hobby retailers. The company is also planning to launch a flagship store in the coming months. Looking Ahead ALTA Ventures has ambitious plans for the future of Model Motoring. They are constantly developing new cars, track sections, and accessories, and are exploring innovative ways to integrate technology into the hobby. “We’re just getting started,” says the spokesperson. “We believe that Model Motoring has the potential to become a major force in the hobbyist market, and we’re committed to making that happen.” ALTA Ventures is revitalizing a beloved classic, introducing it to a new generation of enthusiasts. With its blend of nostalgia, innovation, and community, the new Model Motoring is poised to become a racing sensation once again.