ALDEVRA LLC Revolutionizes Home Decor with Effortless Peel & Stick Rugs

Kalamazoo, MI – October 26, 2023 – ALDEVRA LLC, a rising innovator in home décor solutions, is making waves with its brand new line of peel and stick rugs. Based in Kalamazoo, Michigan, ALDEVRA is dedicated to simplifying home improvement and offering stylish, hassle-free solutions for everyday living. They've been quietly building a reputation for quality and customer focus, and this new product is set to take that to the next level. Forget wrestling with rug pads, tape, or even needing a helping hand! ALDEVRA’s peel and stick rugs are designed for anyone who wants a quick and easy way to transform a space. We caught up with the team at ALDEVRA to learn more about what’s making these rugs so popular. “We noticed a real need in the market,” explains Sarah Miller, ALDEVRA’s Head of Product Development. “People love the look and feel of area rugs, but the installation can be a pain. Between sliding, bunching, and the constant need to readjust, it's often more trouble than it’s worth. We thought, 'There has to be a better way!'” And better they delivered. ALDEVRA’s rugs feature a specially engineered adhesive backing that securely grips most flooring surfaces – hardwood, tile, laminate, even concrete! No more slipping, no more bunching, just instant style and comfort. So, How Do They Work? It’s Ridiculously Easy. Seriously, it's almost too easy. Here’s the breakdown: 1. Unroll: ALDEVRA rugs ship rolled up for easy transport. Simply unroll the rug and let it lay flat for about an hour to help it acclimate. 2. Peel: Lift one corner of the backing and begin to peel away the protective film. 3. Stick: Carefully position the rug where you want it and gently press down, working your way across the entire surface. The adhesive is strong enough to hold firm but allows for repositioning if needed, giving you a chance to get it just right. 4. Enjoy: That's it! Step onto your beautifully styled space and enjoy the instant transformation. “We tested a lot of different adhesives,” says Mark Johnson, ALDEVRA’s Manufacturing Lead. “We wanted something that was strong enough to hold the rug in place, but also wouldn’t damage flooring when removed. It was a delicate balance, but we're incredibly happy with the result. We've had testers move the rugs multiple times without leaving any residue.” What Makes ALDEVRA’s Rugs Different? While peel and stick rugs aren’t entirely new, ALDEVRA is raising the bar in several key areas: Stronger Adhesive: ALDEVRA’s adhesive is specifically formulated for long-lasting hold, even in high-traffic areas. Repositionable: Unlike some peel and stick products, ALDEVRA rugs can be carefully lifted and repositioned if needed, making installation a breeze. Wide Variety of Styles & Sizes: ALDEVRA offers a diverse selection of colors, patterns, and sizes to complement any décor. From modern geometric designs to classic floral patterns, there’s a rug to suit every taste. They currently offer sizes ranging from 2x3 feet to 8x10 feet. Durable & High-Quality Materials: ALDEVRA rugs are made from high-quality materials that are built to last. They’re resistant to fading, staining, and wear and tear. Easy to Clean: Simply vacuum or spot clean as needed. Affordable: ALDEVRA is committed to offering stylish, high-quality home décor solutions at accessible prices. Beyond the Living Room: Endless Possibilities ALDEVRA’s peel and stick rugs aren’t just for living rooms. They’re incredibly versatile and can be used in a variety of spaces, including: Bedrooms: Add a touch of warmth and comfort to your bedroom with a cozy rug. Home Offices: Define your workspace and add a pop of personality with a stylish rug. Entryways: Welcome guests with a beautiful and functional rug. Kitchens: Add a splash of color and protect your floors with a durable rug. Kids’ Rooms: Create a safe and comfortable play area with a soft and colorful rug. Dorm Rooms: Transform a bland dorm room into a cozy haven with an easy to install rug. ALDEVRA LLC: A Company Focused on Innovation and Customer Satisfaction ALDEVRA LLC isn’t just about selling rugs; it’s about providing solutions that simplify and enhance everyday living. The company is committed to innovation, quality, and customer satisfaction. “We’re a small team, but we’re passionate about what we do,” says CEO David Chen. “We believe that everyone deserves a beautiful and comfortable home, and we’re committed to making that a reality. We're really excited about the response we've been getting to these rugs, and we're already working on new designs and products.” Where to Buy ALDEVRA’s peel and stick rugs are available for purchase on the company’s website: [hypothetical website address] and on select online retailers. Contact: ALDEVRA LLC 5865 Venture Park Dr. Kalamazoo, MI 49009-1849 United States 864-332-1481 [hypothetical email address]